Pivoting with Kroger

As Kroger makes adjustments to the new threat on the block, they are showing great promise as they make efforts to move more quickly whether that is rolling out BOPIS (Buy Online, Pickup In Store) to shifting to more popular ready to eat meals.

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Canceled Plan

The cancel price was reached before the first buy could be triggered.

Kroger has a strong store presence of over 2700 locations, where the online companies are working to catch up, Kroger can execute online solutions without having to figure out the complexity of getting the goods within reach.  But what is most exciting are the moves around partnering with Alibaba, as this might usher in the technology they are lacking to compete with Amazon.


  Price Shares Cost Returns R/R
Green Channel
Buy $26.72
$2,992.64  
Reward $37.15 $4,160.80 $1,168.16
Risk $22.82 $2,555.84 ($436.80)
Cancel $31.64    
 
Blue Channel
Buy $22.82
$1,985.34  
Reward $35.33 $3,073.71 $1,088.37
Risk $16.15 $1,405.05 ($580.29)
Even $25.01      
 
1st Trade exit @ reward target $964.32  
Total Reward from all applicable channels $2,052.69  
Total Risk from all applicable channels ($1,764.13)  
 
Red Channel
Buy $16.15
$4,990.35  
Reward $28.58 $8,831.22 $3,840.87
Risk $13.12 $4,054.08 ($936.27)
Even $19.62      
 
1st Trade exit @ reward target $208.32  
2nd Trade exit @ reward target $501.12  
Total Reward from all applicable channels $4,550.31  
Total Risk from all applicable channels ($3,303.37)  
Green Channel

2.67:1
reward : risk
level reached 60.42%
Blue Channel

1.88:1
reward : risk
level reached 38.16%
Red Channel

4.10:1
reward : risk
level reached 20.14%

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